Shooter Detection Systems Cookie Policy
This Cookie Policy explains how Shooter Detection Systems, LLC ("SDS", "we", "us", and "ours") uses cookies and similar technologies when you visit our website or other online property owned, operated or controlled by us ("Sites"). It explains what these technologies are and why we use them, as well as your rights to control our use of them. Our Privacy Policy explains how we collect and use information from and about you when you use SDS Services.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, SDS) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer or mobile device both when it visits the website in question and when it visits certain other websites.
Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Site to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Site. Third parties serve cookies through our Site for advertising, analytics and other purposes. This is described in more detail below. The specific types of first and third-party cookies served through our Sites and the purposes they perform are described below:
Essential Cookies:
These cookies are strictly necessary to provide you with services available through our Site and to use some of its features. Because these cookies are strictly necessary to deliver the site, you cannot refuse them without impacting how the Site functions. They may be active from the moment you access the website.
| Company | Cookies run on SDS Public Website | More information and how to refuse these cookies |
|---|---|---|
| SDS | Yes | Because these cookies are strictly necessary to deliver certain features of the website and services to you, you cannot refuse them. However, you can block or delete them by changing your browser settings as described below under the heading "How can I control cookies?" Although, if you do so, you will not be able to log in to your secure account and will not be able to use certain other features of the website. |
| WordPress | Yes | This cookie is issued by WordPress contains a unique ID to recognize users and maintain their web sessions across web requests. This cookie will expire as soon as the session expires. |
Functionality and Analytics Cookies:
These cookies are used to enhance the performance and functionality of our Sites, but they are non-essential to your use of the Sites. However, without these cookies, certain functionality may become unavailable to you. These cookies may also collect information that help us understand usage of our Sites in order to measure and improve performance of the Sites.
| Company | Cookies run on SDS Public Website | More information and how to refuse these cookies |
|---|---|---|
| SDS | Yes | You can block or delete these cookies by changing your browser settings as described below under the heading "How can I control cookies?" We collect information such as country location and your privacy preferences to respond to your choices. |
| Google Analytics | Yes | Google Analytics collects information such as how often users visit a website, what pages you visit when you do so, and what other websites you used prior to coming to such website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with your personal information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit a website, the cookie cannot be used by anyone but Google. Google's ability to use and share information collected by Google Analytics about your visits to our website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Google utilizes the data collected to track and examine the use of our website, to prepare reports on its activities and share them with other Google services. Google may use the data collected on our Sites to contextualize and personalize the ads of its own advertising network. To more fully understand how Google may use the data it collects, please review "How Google uses data when you use our partners' sites or apps" located at https://policies.google.com/technologies/partner-sites or any successor URL. To opt-out install the plug-in: https://tools.google.com/dlpage/gaoptout. |
| Zoom Info | Yes | This cookie enables us to recognize returning users across sessions, helping the service maintain accurate visitor records and support analytics. |
Advertising/Tracking Cookies:
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. This table also includes tracking tags, and you can learn more about how they function in the "What about other tracking technologies, like web beacons?" section of this Cookie Policy.
| Company | Cookies run on SDS Public Website | More information and how to refuse these cookies |
|---|---|---|
| Google Ads | Yes | We use the Google Conversion Tag to measure and optimize the performance related to our ads in Google Search. The tag tracks you if you visit the SDS public website from Google search campaigns. We use the Google Remarketing Tag to measure the performance of our keyword advertising on Google and to facilitate post-visit messaging to drive return visits. The tag identifies you if you have previously visited the SDS public website. For more information about Google Ads, please visit https://policies.google.com/technologies/ads. For options to opt-out of Google Ads, go to https://adssettings.google.com/authenticated. |
| Yes | We use LinkedIn Ads to deliver personalized advertisements and track interactions with our ads and Site. LinkedIn places cookies on your device to help us provide relevant ads and to measure the performance of our advertising campaigns. | |
| Microsoft Ads (Bing) | Yes | The Bing tag enables us to measure search performance from Bing's platform and tracks you if you visit the SDS Site from Bing search campaigns. |
| ZoomInfo | Yes | We use these ZoomInfo cookies to help us identify and track visitors to the public SDS website. These cookies help us understand which companies are visiting, the pages they look at, and how often they come back. This data allows Alarm.com to understand the visitor's organization, identify key decision-makers, and reach out to them with tailored messages that match their interests and buying activities. |
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Sites to another, to deliver or communicate with cookies, to understand whether you have come to our Site from an online advertisement displayed on a third-party website, to improve Site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate information and opt-out links provided in the cookie tables above.
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Sites though your access to some functionality and areas of our Sites may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the bottom of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at [email protected].
Last updated: November 7, 2025
Cookie Information
We use the following placed cookies on the following domain: https://www.shooterdetectionsystems.com.
| Cookie Name | Provider | Purpose | Expiration |
|---|---|---|---|
| cookielawinfo-checkbox-advertisement | Cookie Law Info | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category. | |
| cookielawinfo-checkbox-analytics | Cookie Law Info | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category. | |
| cookielawinfo-checkbox-functional | Cookie Law Info | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Functional" category. | |
| cookielawinfo-checkbox-others | Cookie Law Info | Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others". | |
| cookielawinfo-checkbox-performance | Cookie Law Info | Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance". | |
| cookielawinfo-checkbox-necessary | Cookie Law Info | Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Necessary". | |
| viewed_cookie_policy | Cookie Yes | CookieYes set this cookie to keep track of whether the user has approved the use of cookies. | |
| cli_user_preference | Cookie Law Info | This cookie is set by the GDPR Cookie Consent plugin to record whether the user has given consent to the use of cookies. | |
| aam_uuid | Adobe | This cookie is set by Adobe Audience Manager to assign a unique ID when a user visits a website. | |
| AMCV | Adobe | Adobe-Dtm sets this cookie to find the unique user ID that recognizes the user on returning visits. | |
| AMCVS | Adobe | Adobe-Dtm sets this cookie to store a unique ID to identify a unique visitor. | |
| _ga_9RM70S4LW0 | Used to persist session state. | 2 years | |
| _gat_UA-140639-1 | Used to distinguish visitors and generate statistical data on how visitors use our website. | 1 minute | |
| _ga | Used to distinguish visitors and generate statistical data on how visitors use our website. | 2 years | |
| _ga_318363327 | Used to distinguish visitors, track visitors across multiple sessions, generate statistical data on how visitors use our website, and persist session state. | 2 years | |
| _gcl_au | Used to track and store conversions. | 3 months | |
| _gid | Used to distinguish visitors and generate statistical data on how visitors use our website. | 24 hours | |
| _gads | Used by Google Ads to serve relevant advertisements and measure interactions with ads. | 13 months | |
| IDE | Used by Google's DoubleClick to measure the effectiveness of ads and show personalized ads across the web. | EEA, UK, Switzerland: 13 months Other regions: 24 months |
|
| DSID | Used to link user activity across devices if a user has signed into their Google account on multiple devices. | 2 weeks | |
| li_fat_id | Used for LinkedIn's identification of LinkedIn Members for ad targeting outside LinkedIn on non-LinkedIn pages. | 30 days | |
| AnalyticsSyncHistory | Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie. | ||
| bcookie | Browser Identifier Cookie used by LinkedIn for tracking users on LinkedIn and across partner websites. | 2 years | |
| lidc | Used for routing and sharing data with LinkedIn. | 24 hours | |
| lang | Tracks language preferences of the user across LinkedIn for personalized ad targeting. | Session | |
| _fpb | Meta (Facebook and Instagram) | Used by Meta to deliver a series of advertisement products, such as real-time bidding from third-party advertisers, and track users' interaction with ads. | 90 days |
| fr | Meta (Facebook and Instagram) | A Meta cookie used to identify users and track their interactions with ads on the Meta platform. It helps deliver relevant advertisements and improve campaign effectiveness. | 90 days |
| _fbc | Meta (Facebook and Instagram) | Captures the click ID (fbclid) when users arrive on the site from a Meta ad and helps with conversion tracking. | 90 days |
| oo | Meta (Facebook and Instagram) | Stores user preferences to opt-out of seeing ads based on their activity on the Meta platform. | 400 days |
| datr | Meta (Facebook and Instagram) | Helps Meta identify browsers for security purposes and maintain site integrity by preventing fraudulent activity. | 400 days |
| _uetvid | Microsoft Ads (Bing) | Microsoft Ads Universal Event Tracking (UET) cookie used for tracking user actions across your site to provide relevant ads and measure conversions. | 16 months |
| MUID | Microsoft Ads (Bing) | Used by Microsoft as a unique user identifier, allowing tracking of users across Microsoft services, such as Bing. | 13 months |
| _uetsid | Microsoft Ads (Bing) | Microsoft Ads UET cookie that tracks user sessions and is essential for conversion tracking. | 30 minutes |
| ANONCHK | Microsoft Ads (Bing) | Helps track user activity for ads and conversion tracking on non-Microsoft properties, including partner sites like DuckDuckGo. | Session |
| _zitok | ZoomInfo | First-party cookie set by ZoomInfo to identify unique visitors. | 1 year |